Preeti Singh
Marketing | Design Strategist
VISUAL DESIGN PROJECTS
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Project | 01
Project | 01 - My Muse
As part of my 'Elements of Visual Thinking' class, I followed the work of Joseph Cornell who is best known for his Modernist assemblages. My work was based on deconstructing and assembling shadow boxes and collages to show the depth and influence.
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Project | 02
Project | 02 - Shoestring
I am an ardent traveller. I love to walk and see places. And shoes are a major part of my itinerary. I chose the 'shoe' as my muse and built my first visual image around it. The shoelace became the central theme and colours blended into the silver of the wedge that I used.
 My piece of art for a class in visual thinking. It was a journey of my life across the various cities and countries that I had visited in the last 10 years. |
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 An interactive world map where people could put stickers on the places they wanted to visit or had visited. |
Project | 03
Project | 03 - World Traveller
The final piece for my class was about space and places and bringing in my passion for travel. Classy but comfortable is the theme that I look for when purchasing footwear. I used the inconspicuous black pump as the dominant art and charted my visits across the globe. It was interactive as people could put stickers on the map for places they wanted to visit
Project | 04
Project | 04 - Cultural Relevance
Culture has relevance not only for product selection and consumer behavior but also for corporations.
I explored the culture of gifting in different regions of the globe and prototyped a 'Minimal Viable Product' for an app for the same.
To see more work, let's talk>>
Project | 05
Project | 05 - Data Visualization
A simple data set can be visualised to make it more comprehensible and hence easier to understand for the audience I target as a marketer. The data was sourced from: http://qz.com/433184/the-venture-capital-firms-that-are-best-at-spotting-unicorns/